Recently, Beijing Bubble Mart Cultural and Creative Co., Ltd. (plaintiff), represented by Lawyer Wang Fei from Zhilin Law Firm, successfully obtained a preservation ruling for the infringement of trademark rights, copyright, and unfair competition disputes before the court hearing, ordering the defendant to immediately stop the infringing behavior involved.

As a leading trend culture and entertainment company in China, Pop Mart has long been committed to global artist exploration, IP incubation and operation, consumer outreach, trendy toy culture promotion, innovative business incubation and investment, and has built a comprehensive operation platform covering the entire industry chain of trendy toys. Its brand philosophy of "creating trends and conveying beauty" has deeply penetrated people's hearts, and its numerous IP images are well-known in the market, with broad public awareness and commercial value.

In response to the defendant's alleged unauthorized reproduction and dissemination of their copyrighted IP image and use of registered trademarks, as well as fictitious co branding and attachment of goodwill, Lawyer Wang Fei, on behalf of Beijing Bubble Mart Company, initiated a lawsuit for trademark infringement, copyright infringement, and unfair competition. The lawsuit detailed the specific forms of infringement, the defendant's malicious intent, the urgency and necessity of behavior preservation, and the balance of interests in behavior preservation, among other legal elements. Ultimately, it prompted the court to quickly make a supportive ruling and timely stop the continuous expansion of infringement damages.

The successful acquisition of the preservation injunction reflects the positive attitude of the judicial authorities towards the protection of intellectual property rights of well-known brands, and also demonstrates the professional ability of Lawyer Zhilin to efficiently promote the realization of rights in complex intellectual property disputes.