On August 19, 2025, Zhilin Law Firm and legal media "Visiting Law" jointly launched an image photo shooting project, providing unified professional image building services for all staff in the firm. The aim is to strengthen the personal recognition of lawyers and the brand influence of the law firm through systematic visual upgrades.

Relying on the international professional background and unique fashion media resources of the founder of Visiting Law, this shooting adheres to the concept of "integrated visual presentation" and provides professional services throughout the entire process from makeup and hair, clothing to scene design. The filming team precisely controls the core visual language such as light and shadow application, background composition, character posture, and depth of field effect, highlighting the rigorous, professional, confident and composed professional style of each lawyer.

This is not only an image update, but also an important component of Zhilin's brand strategy system - constructing a lawyer's professional identity through visual means and transforming abstract professional abilities into a perceptible brand image. From the perspective of the overall effect, the core characteristics of the legal profession, such as reliability, creativity, decisiveness, and affinity, have been clearly presented and effectively conveyed.

As an innovative practice in brand visual communication in the legal service industry, this image upgrade demonstrates Zhilin's adherence to the professional and humanized service concept. In the future, Zhilin will continue to uphold a professional and trustworthy attitude, interpreting the rigor and humanistic warmth of legal services in details, and continuously consolidating the brand commitment of "professionalism, reliability, and trustworthiness".