The "2025 AIPPI China Youth Intellectual Property Dialogue" hosted by AIPPI China Branch was successfully held in Hohhot, Inner Mongolia from July 24th to 26th, 2025.

This grand event focusing on the cutting-edge trends and developments in the field of intellectual property for young people has gathered numerous industry elites and young talents. Lawyer Yan Jin from Zhilin Law Firm was invited to attend and delivered a wonderful English speech titled "Trademark Protection for Brand Collaborations and Co Branding Campaigns in the Digital Era".

In the digital era, brand cooperation and brand co branding activities are increasingly frequent. This model has brought new development opportunities for brands, but also brought many challenges in trademark protection. Lawyer Yan Jin, with his profound professional knowledge and rich practical experience, deeply analyzed the underlying logic of brand co branding activities as a business development booster in his speech. At the same time, he elaborated on this new business model and key issues related to brand protection, such as trademark ownership, scope of use, infringement determination, and risk prevention. He also proposed targeted and actionable response strategies and suggestions.

As a young backbone lawyer of Zhilin Law Firm in the field of intellectual property, Lawyer Yan Jin was invited to give an English speech at an important industry conference, which not only demonstrated her solid professional competence and excellent international communication ability, but also demonstrated Zhilin Law Firm's professional strength and good industry reputation in the field of intellectual property legal services.

Zhilin Law Firm has always attached great importance to the development of intellectual property business and is committed to providing professional and efficient intellectual property legal services to clients. In the future, the law firm will continue to encourage young lawyers to actively participate in industry exchanges and learning, continuously improve their professional abilities, and contribute more to the development of the intellectual property field.